I wrote Great from the Start because I want you to experience the joy of building a successful company. I want your business to succeed. Great from the Start shows you how to apply the business secrets of Silicon Valley to build a solid foundation. I also want to encourage you to design your company as a conscious corporation. Why conscious?
First, to thrive a corporation must be awake to make conscious decisions with inspired people who are united by a common purpose and shared values.
Second, a corporation must be aware of all of its stakeholders’ needs and the complexities of today’s world. Without this awareness, the prevailing concept of the corporation existing solely to maximize profit for shareholders will limit its success.
Finally, because the law endows it with many of the rights of personhood, a corporation must be conscious to act appropriately as a responsible global citizen.
Great from the Start is not only a primer about how to start a great company but also a reference that provides a variety of expert voices about how to build successful companies that attract success.